About Us

alana heather

Rooms in Bloom Home Staging & Design Inc. is the Kitchener-Waterloo Real Estate Marketing & Staging Experts and a multi-award winning Company.

We specialize in transforming spaces to attract your home's target buyers.  With a focus on increasing property value and improving a home's overall marketing presentation, we take pride in creating spaces that stand out online where over 95% of home buyers shop. Our professionally styled properties are consistently memorable, marketable and highly saleable; a winning & successful combination for our clients and Realtor partners.

We have been in business now for eight years and have staged hundreds of homes in the Kitchener-Waterloo area. Our Real Estate Marketing Consultants (REMC) are accredited staging professionals who provide our clients with property specific recommendations and staging solutions that result in highly marketable homes which sell fast. This year alone, our staged homes have gotten offers within days (sometimes hours) of staging and have sold for 98 - 200% of list price!

From detail-rich consultations to complete home staging solutions, we offer our clients a comprehensive array of services. With a proven track record, a sterling reputation within the real estate community and a client focused approach - we use our passion for real estate and our experience in marketing to create tangible results for our home owners, realtor partners and builders.

With a dedicated office and warehouse space, we use our resources to service our clients to the best of our abilities. Coming this fall, look for monthly seminars to be held at our office and so much more. We are looking forward to continually growing and serving our clients better!

Our Team

Alana Merritt, Owner and Principal RE Marketing Consultant is an accredited staging professional with a background in visual merchandising, marketing and business management. A graduate of Debra Gould's Staging Diva course and of The University of Western Ontario, Alana is a highly educated and creative professional who assists our clients everyday in improving the overall value and marketability of their homes. Alana is the creative force behind Rooms in Bloom's extensive and stunning inventory which in turn sets our designs apart from every other company in the area. Always enthusiastic, empathetic and solution focused, Alana truly loves helping home owners maximize on the sale of their homes and move onto their next real estate adventures!

Heather Cook, Owner and RE Marketing Consultant is also an accredited staging professional with a background in business administration, marketing and interior decorating. Also a graduate of Debra Gould's Staging Diva and The University of Western Ontario, Heather is an organized and customer focused professional who thoroughly enjoys creating all the newsletters, social media posts, videos and more that make their company memorable. With a keen eye for detail, she enjoys the challenge of working with clients on a budget and maximizing their return on investment. Knowledgeable, organized and empathetic, Heather runs the day-to-day business operations and is always looking for innovative and trend-setting ways to keep their company on the cutting edge of their industry.

Members of the Real Estate Staging Association (RESA), the International Trade Association for the home staging industry, Alana Merritt is the current Ontario RESA President and Heather is the Marketing Chair for the Chapter. 

We send out a monthly newsletter to our realtor partners that is content rich and filled with success stories, industry tips and more. Coming this fall, we will have newsletters for home owners and builders so if you would like to be on our mailing list, be sure to This email address is being protected from spambots. You need JavaScript enabled to view it.!


  • 2017 Best of Houzz Award (3rd year in a row!)
  • 2015 RESA Top 10 Home Staging Teams in North America
  • 2015 RESA Redesigner of the Year
  • 2014 RESA Top 5 Home Staging Team in North America
  • 2011 Canadian Professional Stager of the Year
  • 2012 Canadian Home Staging Company of the Year
  • 2011 Best Interior Design Award for the Reflections at Laurelwood Model Condo

These prestigious awards recognize extraordinary Home Staging talent as well as professional excellence in company's marketing, social media practices as well as business ethics.

What our clients say about us

Alana & Heather have a real eye for decor and design. They helped me stage an entire 2 bedroom executive style condo to help show off all it's great features. The client was so happy with their work and I will definitely recommend Rooms in Bloom to more of my clients. Thank you!

Christina Singh, Realtor with Century 21 Home Realty Inc.