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Home Staging FAQs

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What is Home Staging & How Important is it to the Sale of your Home? 

Essentially, home staging is the proven process of preparing your property for sale so that the maximum number of buyers can envision themselves living there. It is a powerful marketing tool that has a tangible impact on a home's overall presentation and perceived value. Investing in professional staging is the key step home owners can take to positively influence the sale of their home.

Our team will address all aspects of preparing & merchandising your home for sale so that it's overall presentation is both highly marketable and saleable.

How do I choose a Home Stager?

Choosing the right professional to work with is all about doing your research. We recommend basing your final choice on:

  • The quality of their work and the results they achieve for their clients
  • Length of time in business combined with industry awards, education and breadth of services
  • Professionalism & effective communication skills
  • Website, marketing materials and overall company image
  • Resources, trade connections and inventory
  • Portfolio that showcases their talent, creativity and overall style
  • Pricing

Our company is a full service staging provider and we take pride in offering partial and complete staging solutions. Our consultants are educated, experienced and fully trained in our distinctive methodology of preparing homes for sale. From our expansive inventory to our website (which showcases our extensive portfolio) to professional reports, contracts and marketing materials we strive to always make our clients feel confident in choosing to work with our award winning team. 

Bottom Line: Your home is your single biggest asset so we always recommend making your selection based on the quality of work & breadth of services. Looking for low price leaders often results in ineffective staging solutions that don't make the most of your investment.

What is the Value of a Home Staging Consultation?

Essentially, a home staging consultation gives you a customized PLAN for your property to make the most of it's overall presentation and marketability. As opposed to generic home staging lists, a consultation helps you focus on the elements that will give you the best return on investment and provide property specific recommendations you can easily implement.  A staging consultation is an essential step when getting ready to sell your home that allows you to invest both time and money wisely in areas that will give you the best return on investment.

Beyond improving the condition, a staging consultation will ensure a home owner can get their home picture perfect! When over 95% of buyers are shopping online and 9 out of 10 can't see beyond what they are presented with, investing in a home staging consultation is the first step to a successful sale! It's a beauty pageant and a price war out there so trust us, presentation matters.


How much should I really be prepared to do?

How badly do you want to sell? Your RE Marketing Consultant will give you many recommendations that cost no money to implement but which will have a high impact on your potential buyers. If there are updates that should be done, your Home Stager will prioritize these projects for you so that you focus on the most important ones that will get you the best rate of return. It is always your choice how much of the recommendations you implement however your Home Staging Professional has years of experience in assessing real estate and knows what savvy buyers are looking for in their next homes.


What renovations offer the best ROI (Return on Investment)?

Typically, any updates in kitchens and bathrooms hold a high rate of return. We also always recommend creating an impressive master bedroom or master retreat as many people call them. Additional updates our consultants regularly mention are: paint colors, new countertops & cabinet hardware and new, modern light fixtures. These are often inexpensive, high impact updates that always add tangible value to a house and impress prosepective home buyers.

Additional to improving the condition of a home, making the most of it's presentation is also critical. This includes having a modern color palette that buyers will appreciate and the right balance of furniture & decor in the key selling spaces. Layering in pops of color, texture and accessories create the lifestyle prospective buyers will aspire to have - and pay more money for.

While many people think that all they have to do is de-clutter, that is just the first step to creating spaces that sell. If all your agent is doing is recommending you de-clutter, you should definitely contact our team for a second opinion! Adding those polishing touches can mean the difference between selling for below market value and adding 10 - 20% onto the sale price of your home .. or MORE depending on the market!


I may implement some of the recommendations on my own but I need help! What assistance does a Home Stager provide?

As a full service Home Staging Company, we offer a broad range of services beyond the consultation along with access to our list of experienced trade professionals. From painters to carpet cleaners and movers, we can assist you with as much – or as little – as you need.

After the consultation, you have many options from implementing our recommendations yourself or hiring our experienced team to assist you. In owner occupied homes, our goal is first and foremost to work with the furnishings you have however we do offer our clients the option to enhance the presentation of their home with furniture & decor rentals. Sometimes it's just a few pieces of artwork and decor - other times it's an empty home that needs staging. Regardless, we tailor the staging to the home so every client can give their home the WOW factor!

With any home staging consultation, we include a complimentary staging quote for you to consider based on your individual needs. Contact us today to book a consultation and get started!

Why should I stage my vacant home?

Vacant homes are typically the toughest properties to sell because empty rooms are difficult to market online and because vacant rooms fail on many levels to create a lifestyle buyers can emotionally connect with.  Un-staged vacant homes typically sit on the market up to 89% longer than their staged counterparts and often sell at discount, months later, to buyers who sense desperation and a deal. For the home owners this often means losing valuable equity in their house when it sells for less than market value in addition to months of paying for 2 properties

Staging is an investment, no question. However statistically staging will add between 10 - 20% to the value of a property, especially to an empty house. Remember, staging is a marketing tool. Staging creates that lifestyle which engages an emotional response from your target buyers. Empty rooms don't get that same emotional response nor do they get the online interest, visits or offers that a staged property will attract.

 Staging is another level of marketing for their home and by investing in furnishing the key selling spaces in your  house, you create a product that home buyers can't help but want to buy. By leaving it empty, it's like going to an important job interview naked or trying to sell a product without effective packing. Staging is an investment that enhances a property's perceived value and elevates it's marketability. Investing in professional staging is never as much as a price reduction once the home has been listed for sale!

Our staged properties statistic speak for themselves! On average, this year, our staged homes got offers within days (sometimes hours) of listing. Our clients reported selling prices of between 98 - 200% of list price and virtually all of them attributed these staggering success stories to their home's effective presentation. If you have an empty home, contact our team today and let us help you maximize it's marketability!

Where does the furniture come from for vacant homes?

Rooms in Bloom has an extensive inventory of furniture, artwork, decorative mirrors, custom florals and home decor. We stock modern accent chairs, dining sets, coffee & end table sets, gorgeous headboards and more! These items are what truly set our staging designs apart from our competitors and add the WOW factor to our staged properties.

For larger furnishings, we partner with the region's top furniture suppliers. The result is that we tailor the staging to fit the style and calibre of home. This allows Rooms in Bloom stylists greater creative flexibility and ensures that we create just the right look that your target buyers will fall in love with! 

Our rental packages are based on 4-week terms to start and after that, the rentals can be prorated for additional 2 or 4 week terms as needed. On average, our staged homes get offers in the first 5 - 7 days on market so the majority of our clients only need to budget for a 4 week investment.

Our mantra when it comes to staging vacant properties is no gimmicks, no hidden fees just quality staging every time!

How much faster do staged homes sell?

According to the national statistics, a staged home will sell – on average – 89% faster than un-staged homes.
Rooms in Bloom’s staged homes typically get offers within the first 5 - 7 days on market and sell firm within the first 25 days. Compared to the 2012 national stats which show that un-staged homes sell, on average, in 56 days, that is a significant difference!

"Price gets you interest. Staging gets you offers." ~ Gary Keller, Keller Williams Realty.


My home is staged – now what?

Now it’s time for our professional photorapher to take pictures! As over 95% of buyers are shopping online now, houses are getting their first visits – not in person – but online instead. This means your pictures must look fabulous so your house can get, what we term, as a first date. We can include a professional photography session with every vacant staging package if your agent doesn't offer that service - just another part of our complete real estate marketing plan for your property!

Keeping the house show-ready is another part of the process but it’s only a temporary inconvenience – if you do what needs to be done and you keep it up, your home will turn from staged to SOLD!


I had a great home staging experience! What other services does my Home Stager provide?

Rooms in Bloom offers a wide range of design services for home owners who have just moved into their new home – or even if they have been living there for many years! From color consultations to complete design consultations, we can help you decorate, design and re-imagine your space so you love it for years to come. Learn more about our decorating services by visiting our page on model home and residential design.

Are you a realtor looking for a great closing gift for your client? Consider one of our design services to help your clients personalize their new home! Contact us for more details!

Why Home Staging Works?

FullSizeRenderWith the explosive popularity of HGTV and decorating magazines, buyers are design savvy and very selective when it comes to buying their next home. They have high expectations and usually very little time or money to renovate their new home right away.

1Our research shows that 75% of buyers will shop until they find a modern, updated home which is move in ready. In addition, these buyers will pay more money for that property because the home reflects the lifestyle they aspire to have. Effective preparation and professional merchandising of a property showcases that aspriational lifestyle and in turn, justifies a home’s listing price to prospective buyers.

2Regardless of a home’s price point, if the home’s appearance is marred by clutter then buyers will move on. This is because 81% of buyers find it easier to visualize a property as their next home when it has been professionally staged.*

3Rooms in Bloom consultants tell our clients that buyers are not so much looking for a house as they are searching for the ideal lifestyle. By staging your home, you are marketing a lifestyle that be both highly marketable and saleable.

4In addition, home staging is strategically designed to target the buyers likely to buy a particular type of home. This means as professional RE Marketing Consultants, we not only stage a home to appeal to as many buyers as possible, we also ensure that the presentation appeals to the target audience. This is why professional home staging has been shown to increase a home's value between 10 - 20%!*

Home Staging is about making a connection ...

To sell your home, a buyer has to fall in love with it! Our experienced and knowledgeable team know how vital it is to maximize the value and marketability of a property so it stands out online, where over 95% of buyers shop, and in person. Our recommendations are all real estate based - not decorating tips - that are focused on making sure our clients successfully merchandise and sell their homes.  By enlisting our professional services, you ensure that your home will stand out from the crowd and be remembered hours and even days later. 

"Home staging used to be optional. Today its a necessity in selling a house." ~ Barb Corcoran

 
*According to the National Association of Realtors (NAR) 2015 report on home staging.

How We Work

Images-50Rooms in Bloom has a highly successful and effective method of getting properties market-ready. Our innovative and highly creative staging solutions focus on improving a property's overall value and presentation. Our recomemndations are all real estate based, taking into account who the next buyer of the property will likely be and we tailor our marketing & merchandising plans to ensure the property showcases the lifestyle these buyers aspire to have.

Our experienced RE Marketing consultants consider each and every room within the home and make recommendations that – if followed – will add value to the property and make it highly saleable. If you are going to be selling your home and want Rooms in Bloom to be your Staging Partner, here is how we work.

Home Staging Consultations

Consultations are the cornerstone of our custom marketing solutions for our clients and the starting point to creating a PLAN to get a property market-ready. Home Staging is a 2 step process involving both the preparation and merchandising of the home. During a consultation, we will create a comprehensive plan for the home which will address all of the following:

Preparation

  • Curb Appeal & Outdoor Living Spaces
  • De-Cluttering & Organization
  • Deferred Maintenance Issues
  • Color Palettes to create Broad Appeal
  • Smart Upgrades with a great Return on Investment


Merchandising

  • Room Function
  • Furniture Layout
  • Lighting Plan
  • Layering in decor, textures and pops of colors to maximize the impact of each space
  • Vignette merchandising for bathrooms, kitchens and transitional spaces

Consultations can last up to 2 hours depending on the size of the home and are the key to properly preparing a house for sale. We leave our clients with a complete list of recommendations they can either implement on their own, or hire our team to implement on their behalf. Many of the recommendations we make cost no money to do and yet can drastically improve the overall value of a property! Our experienced consultants provide expert guidance and give our clients the confidence to make important changes to improve the overall saleability of their homes.

All consultations are booked online

Consultations Flat Fee: $200 + HST*

E-Consultation 

For clients who do not have the time to meet for a regular staging consultation or who live outside our coverage area, we offer e-consultations.

An e-consultation covers the same components as a regular staging consultation however we provide additional written information to help guide our clients through the preparation process. From detailed recommendations to floorplan drawings, we give you all the help you need to stage your home yourself.

E-Consultations require both our standard questionnaire be filled out by the home owner and photographs of the home be provided. For more information, please contact our office at This email address is being protected from spambots. You need JavaScript enabled to view it..

All consultations are booked online.

E-Consultation Flat Fee: $300 + HST

Staging Hours

Once a consultation has been completed, our RE Marketing Consultants can be hired to stage your home using your own furnishings. With both half day and full day options, this is an affordable and highly effective merchandising solution for home owners who have modern furnishings but who need assistance in creating beautiful and marketable spaces.

Staging hours are booked on both half day and full day time slots.

Half day Pricing: $400 + HST

Full day Pricing: $800 + HST

Staging hours are booked once the consultation is complete. Please contact our office to book a block of staging time.

Staging Solutions

As Kitchener-Waterloo's leading experts in staging homes, Rooms in Bloom has an extensive inventory of modern furniture, artwork, decor and more which helps us create distinctive and highly marketable spaces for our clients. Additionally, we also have established partnerships with the region's top furniture suppliers from which our Consultants will source furnishings in keeping with our custom marketing plans that are tailored to the style and calibre of your home.

Note: Either a staging consultation or vacant property assessment is required prior to receiving a firm staging quote. Our consultants can give a pricing range over the phone or via email but we don't guarantee that this will be accurate until we have seen the property. Please contact us to get started! 

 Let's Get Started!

Rooms in Bloom offers customized staging packages for both owner-occupied and vacant homes. Typically owner-occupied properties require just accessorizing as they already have all the necessary furniture to stage each space. When that isn't the case, we offer furniture & decor solutions that will ensure each space is both functional and highly appealing. As we are a full service staging company, all of our packages include the necessary furniture & accessories to properly showcase a space. 

Our staging quotes include: furniture & decor rental, our staging fee to select/install the furnishings into your home and a flat fee for any furniture delivery & pick up. Pricing is based on our minimum 4-week rental for the accessories & furniture.

Furniture & Accessory Rentals start at $1,000.00 + HST per 4-week term. Additional to any rentals would be both our staging fee and a delivery fee.*

Note: A staging consultation is required prior to receiving a firm staging quote. Please contact us to get started! 

Professional Trade Referrals

Rooms in Bloom has formed strong partnerships with many established and experienced home service professionals. At a client’s request, we can offer referrals for painters, landscapers, contractors, cleaners and more. Our partners offer Rooms in Bloom clients affordable pricing on all renovation projects. Please contact us for details.

*Pricing is for consultations held in the Waterloo Region. Outside of this area a travel surcharge is applicable.

 

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What our clients say about us

Alana & Heather have a real eye for decor and design. They helped me stage an entire 2 bedroom executive style condo to help show off all it's great features. The client was so happy with their work and I will definitely recommend Rooms in Bloom to more of my clients. Thank you!

Christina Singh, Realtor with Century 21 Home Realty Inc.